Expansion opportunities The company has a history of growth through acquisitions (Hayes brake controls, Lumax, Tiger Accessory Group, Mallory, Acme Chamois, Bell Automotive, TowDaddy, etc.) and recent asset sales, indicating ongoing strategic consolidation. Approach: identify cross-sell paths to newly acquired brands and integrate product line extensions into existing channels (mass merchants, auto retailers, hardware, farm and ag, etc.).

Channel optimization Hopkins markets broadly through mass merchants, auto specialty retailers, home and hardware retailers, farm and ag, and food and drug retailers. There is an opportunity to tailor channel-specific kits and promotions, leveraging their strong leading market share in towing, lighting, and auto care categories to deepen distributor collaborations and shelf presence.

Electrical safety upsell Recent product launches addressing towing electrical issues and Endurance Replacement Ground Kits suggest ongoing demand for electrical reliability. Sales plays can target RV parks, trailer fleets, repair shops, and OEMs to promote electrical protection kits, ground kits, and related accessories as mission-critical upgrades.

Strategic partnerships Longstanding partnerships with NATM and licensed/brand collaborations (RainX, Arm & Hammer, Oxi-Clean, etc.) present a pathway to co-marketing campaigns and bundled offers. Propose channel partner programs, co-branded promotions, and exclusive SKUs to strengthen pull-through in retail and e-commerce channels.

Global sourcing and supply With multiple global facilities (US, Canada, Mexico, China) and a mix of owned brands and licensed lines, there is opportunity to position Hopkins as a resilient supplier for retailers facing supply challenges. Emphasize diversified sourcing, lead-time transparency, and flexible packaging to secure larger retailer commitments and reduce stockouts.