Niche Focus Target the food, beverage, and lifestyle sectors with a regional emphasis on North America for HOPSCOTCH North America USA, leveraging their existing client base (Wines of Bordeaux, Avocados from Mexico) to cross-sell related CPG and hospitality campaigns.

Midmarket Scale Operate with a smaller team (11-50 employees) but within a global network, presenting a compelling value proposition for mid-market brands seeking personalized, agile advertising services without enterprise-level overhead.

Tech Leverage Utilize a modern tech stack including Adobe Analytics, Creative Cloud, Canva, cloud platforms (AWS, Azure), CMS (WordPress), and marketing automation (HubSpot), enabling data-driven campaigns and scalable content production for clients.

Growth Potential Revenue in the $25M–$50M range and ongoing access to global Sopexa capabilities suggests opportunities to upsell integrated marketing services, expanding from regional campaigns to international, multi-market executions.

Strategic Partnerships Existing industry connections with wine and beverage sectors and past collaborations indicate a pathway to propose co-branded, multi-channel campaigns and enhanced distribution for clients looking to broaden market reach.