Global Reach HOPSCOTCH Season operates as a single agency with a presence in 36 countries and a worldwide outreach, presenting a broad cross-border opportunity for multinational food and beverage brands seeking integrated campaigns.

Creative Transformation Formerly SOPEXA, the rebrand to HOPSCOTCH Season signals a strategic expansion beyond traditional food and beverage PR into lifestyle and arts de vivre, offering sales teams a platform to pitch holistic, trend-driven campaigns.

Scale & Resources With 201-500 employees and a revenue range of 500M to 1B, the firm demonstrates substantial capabilities and budget potential for large-scale, multinational marketing initiatives and complex media deployments.

Tech-Driven Analytics The tech stack includes Google Ads, Adobe Analytics, Piwik PRO Core, and other analytics/advertising tools, enabling data-backed targeting, measurement, and optimization for client campaigns.

Sustainability & Culture A focus on environmental and social issues within campaigns, plus a positioning around arts de vivre, opens opportunities to align with purpose-driven brands and green initiatives seeking authentic storytelling and responsible messaging.