Hopscotch Email Format
Retail Apparel and FashionMaharashtra, India201-500 Employees
Hopscotch is an Indian retail apparel and fashion brand focused on children’s clothing, established in 2012 and based in Prabhadevi, Maharashtra. The company operates an online store that features the latest trends in kids' fashion. It has served over 3 million active users across about 1,300 Indian cities, with around 70% of demand coming from tier 2 and smaller towns. The founder is Rahul Anand, a Harvard Business School alumnus, who established the brand to provide affordable, fashionable kids' clothing for India's large domestic market. The company is backed by institutional investors including RPG Ventures, India Infoline Seed Fund, LionRock Capital, and Rise Capital, with notable individual backers; in May 2023, Amazon led a $20 million investment into Hit the Mark, Inc., Hopscotch's parent company.