Long-standing Experience Horizon Business Solutions has been serving small businesses for over 30 years, establishing a strong reputation and loyal customer base, which presents opportunities for expanding service offerings and upselling complementary financial solutions.

Focused Market Segment The company's specialization in small business accounting and payroll services positions it well to develop targeted marketing and customized financial products tailored to small business needs.

Technology Utilization Utilizing diverse digital tools like Matomo, jQuery, and Lua indicates an openness to technology adoption, suggesting potential for integrating advanced financial or analytics solutions that can enhance the company's service offerings.

Financial Strength With revenue between $10M and $25M, Horizon demonstrates solid financial health, enabling investment in new technologies, marketing initiatives, or strategic partnerships to grow market share.

Market Positioning Operating in a competitive landscape alongside similar firms like Blue Ocean Consulting and Vertex Solutions, Horizon can leverage its longstanding experience and specialized focus to differentiate itself and capture additional small business clients.