Strategic Partnership Recent partnership with Pacvue to connect retail media planning, activation and measurement signals an openness to integrated tech stacks and collaborative go-to-market strategies. This creates an opportunity to propose joint value propositions around unified attribution, expanded media reach, and enhanced measurement capabilities for clients seeking seamless omnichannel performance.

Scale Opportunity Revenue range of 250M to 500M and a mid-to-large agency profile (51-200 employees) indicate a mature operation with established client relationships. Target expansions can focus on higher-spend accounts, cross-sell across Horizon Media Holdings capabilities, and leveraging NEON’s predictive intelligence to drive incremental revenue for existing clients.

Technology Stack NEON is a proprietary retail media platform delivering measurable lift and high predictive accuracy, complemented by Optimizely, VWO, and data integration tools. Sales opportunities exist in offering NEON-powered insights, performance-based case studies, and platform-led experimentation services to optimize ROI for DTC and omnichannel campaigns.

Growth Focus Ambition to accelerate performance at every buyer touchpoint across DTC, retail, marketplaces, social, and omnichannel signals a broad addressable market. Sales conversations can emphasize end-to-end commerce enablement, from data-driven media planning to shopper experience optimization and omnichannel conversion lift.

Measurable Outcomes NEON delivers an 18% lift in incremental revenue with 97.5% predictive accuracy, enabling compelling ROI storytelling. Use these benchmarks to position value propositions around incremental revenue, risk reduction, and transparent performance dashboards for executive stakeholders.