Acquisition activity Horizon Group has a history of strategic acquisitions (Essman/Research in 2017) and recent asset sale to Vernon Research in 2026, signaling potential readiness for partnerships that value consolidation, divestitures, or joint ventures in market research and analytics services.

Diversified collaborations Active partnerships with organizations like APCO Worldwide and GOSH International indicate openness to collaboration with global and nonprofit-focused entities, suggesting sales opportunities in public opinion research, policy insights, and fundraising analytics.

Public sector focus Longstanding roots in state policy and a stated mission to amplify diverse Iowa voices imply ongoing opportunities to bid for government, nonprofit, and civic studies, as well as community engagement research contracts.

Growth and scale With 11-50 employees and annual revenue in the million-dollar range, Horizon Group presents a mid-market footprint ideal for upsell of services such as advanced analytics, survey design, and strategic consulting to mid-sized nonprofits and corporate clients.

Technology & data A tech stack that includes WordPress, Google Analytics, and cloud hosting, combined with a focus on research analytics, positions the firm to offer digital-enabled research solutions and data-driven storytelling to clients seeking measurable outcomes.