Customer Focus Horizon Group's specialization in tailored market research and consulting for nonprofit and corporate clients presents an opportunity to offer advanced data analytics, survey tools, and strategic planning services to enhance their research capabilities.

Diversity Commitment Their focus on representing diverse Iowa communities suggests potential partnerships with organizations specializing in inclusive research solutions, cultural insights, and community engagement platforms.

Technology Stack Utilizing tools like Google Analytics and Ninja Forms indicates an openness to digital solutions, providing a pathway to introduce innovative market research software, CRM integrations, or customer engagement tools.

Growth Potential As a women-led company with a long-standing presence in the market, Horizon Group may be looking to expand its service offerings or geographic reach, creating opportunities for consulting, training, or technology expansion services.

Market Expansion Focusing on community representation and customized strategies signals potential demand for localized market intelligence solutions, market segmentation tools, or community outreach platforms to deepen client impact.