Regional Expansion Momentum Leverage the Gentiva acquisition in Northern Utah to rapidly grow patient volumes and expand the serviceable area. Develop formal referral pipelines with hospitals, physicians, and skilled nursing facilities in the new markets to maximize integration, payer access, and regional brand presence.

AZ UT Cross Growth Capitalize on Horizon's Arizona and Utah footprint by standardizing care pathways and creating cross region referral and care coordination programs. This can improve patient outcomes, increase repeat business, and strengthen payer relationships across both states.

Referral Partnerships Target hospital systems, SNFs, and physician groups with Horizon's team-based care strengths and emphasis on independence to differentiate from larger national providers. Build joint marketing and intake processes to convert referrals into timely home health engagements.

Digital Marketing Readiness Improve lead capture and local visibility through website optimization, SEO, and targeted regional marketing for Utah and Arizona. Streamline intake through improved forms and patient journey mapping to convert inquiries into qualified referrals.

Scale and Tech Needs Assess scalable scheduling, EHR, and patient health record integration, and telehealth capabilities to support expansion while maintaining care quality. Prioritize cybersecurity and compliance tooling to safeguard patient data as the footprint grows.