Expansion through merger Horlings accountants en belastingadviseurs is joining Jong & Laan to become part of a national network, providing potential cross-sell opportunities for services offered by the larger firm while maintaining a local presence for trust and continuity.

National platform access Joining a 975-person, 25-branch organization can unlock scalable solutions, enhanced marketing reach, and standardized processes that can be pitched to clients seeking broader service coverage across the Netherlands.

Westward leadership As the most western-enabled flagship vestiging, there is a messaging angle to attract talent and clients seeking a strong regional anchor with national backing, supporting sales pitches around local expertise plus national resources.

Tech stack alignment Existing tools such as LinkedIn Insight Tag, TikTok, Open Graph, and Zend/CRM-friendly technologies suggest opportunities for digital marketing services, analytics, and modernization projects to improve client acquisition and engagement.

Growth-ready clients Revenue is currently $0-$1M with a small to mid-size employee base; the merger offers a chance to position bundled offerings (advisory, compliance, tax, and technology-enabled services) to scale existing client relationships and attract mid-market prospects.