National Expansion Horlings is joining the Jong & Laan network to become part of a national platform, expanding reach and capability while maintaining an independent local office. This presents an opportunity to offer scalable cloud, ERP, and security services to support a larger, centralized organization with multiple offices.

Growth Focus With the acquisition of CROP by Jong & Laan, the group is accelerating growth and market presence. This signals potential cross-sell opportunities in advisory, tax, and digital transformation services as the combined client base expands.

Tech Stack Leverage The firm already uses a modern tech stack including Power Apps, Azure, SQL Server, Zendesk, and analytics tools like Hotjar and LinkedIn Insight Tag. This creates openings for workflow automation, data analytics, client experience improvements, and security enhancements.

Small to Mid Market Focus Current Revenue under 1M and 11-50 employees indicate a target profile of small to mid-sized businesses seeking scalable accounting and advisory services. Proposals could emphasize cost efficiency, outsourced finance ops, and digital collaboration.

Talent & Employer Branding A national visibility push to attract and retain staff suggests demand for HR tech, training platforms, and employee engagement solutions. There is potential to offer payroll, HR compliance, or workforce analytics services to support recruitment and retention.