Small-Scale Focus Target Hornung Construction as a boutique player in the Michigan market with a lean team (2-10 employees) that may require cost-conscious, efficient project management and scalable construction solutions.

Low Revenue Footprint With revenue under one million, emphasize affordable, value-driven construction services, competitive pricing models, and flexible contracting options to win smaller commercial or residential projects.

Local Presence Leverage proximity to Vassar, MI for localized outreach, regional partnerships, and references to build trust; propose region-specific capabilities such as expedited permitting support and on-site supervision.

Tech Utilization Acknowledge existing tech stack (WordPress, GTM, JSON-LD, Google Maps) and position modern digital collaboration tools, BIM-compatible workflows, and transparent project dashboards as value adds for stakeholder communication.

Growth Opportunities Propose staged expansion services, including pre-construction, cost-estimating, and subcontractor management for small to mid-size projects that align with the revenue scale and can upgrade with project volume.