Targeted Events Potential sales opportunities around booth spaces, sponsorships, and integrated exhibitor packages at the Western States Horse Expo, given its status as the largest and most comprehensive equestrian expo in North America.

Merchandising & Gear Cross-sell or upsell related products such as horse trailers, art, and various horse supplies to attendees who visit the expo, leveraging on-site demand and diverse vendor ecosystem.

Content & Training Offer exclusive clinics, training sessions, and digital access passes for trainers, leveraging the expo’s emphasis on horsemanship knowledge to monetize education and premium content.

Sponsorship Value Position sponsorship packages to align with sponsors seeking broad equestrian exposure, including branding on digital assets and event venues, given the event’s large attendee base and networking potential.

Growth & Partnerships Explore partnerships with related industry players (stables, barns, feed brands, transport services) to expand reach, given the company’s small team size and potential scalability through vendor consortiums.