Target Audience The company runs the Western States Horse Expo, a premier equestrian event attracting participants and enthusiasts across training, buying, and gear categories. Opportunity: align sponsorships, exhibitor packages, and digital advertising with event themes to reach highly engaged horse owners, trainers, and exhibitors.

Digital Commerce Tech stack shows reliance on WordPress, Shopify/WooCommerce, and email/CRM tools. Opportunity: propose integrated e-commerce and marketing automation packages for exhibitors to showcase and sell products before, during, and after events; offer plugin integrations to streamline exhibitor storefronts and ticketing.

Revenue Potential Reported revenue between 1M and 10M with a very small internal headcount. Opportunity: provide scalable, outsourcable sales enablement and marketing services, smart sponsorships, and affiliate programs to maximize monetization of the expo ecosystem without increasing headcount.

Vendor & Roster The expo features trailers, art, horses for sale, and a wide range of horse supplies; attracts a diverse vendor mix. Opportunity: upsell premium exhibitor tiers, bundling services for high-value vendors (trailers, equine services) and cross-sell complementary products across related exhibitor categories.

Growth Levers Industry-wide interest in experiential training and live events suggests growing attendance and vendor demand. Opportunity: propose multi-event sponsorships, digital retargeting campaigns, and venue-wide promotions to capture ongoing demand and expand share of wallet among existing attendees and exhibitors.