Industry Engagement The Horticultural Trades Association actively participates in prestigious industry events such as the APL Awards, International Trade Week, and the Annual Conference, providing numerous touchpoints for product demonstrations, sponsorships, and strategic partnerships.

Innovation & Sustainability Recent investments in sustainable herbicide testing and grass-roots support for environmental horticulture highlight the organization's focus on eco-friendly solutions, presenting opportunities for green technology providers and sustainability-focused products.

Digital Presence Utilizing sophisticated digital tools like Tableau, React, and social media tracking tags suggests they value data-driven decision making and online engagement, ideal channels for targeted digital solutions or marketing services.

Membership Demographics With a membership comprising garden centers, landscapers, growers, and suppliers, the HTA offers a diverse customer base for product distribution, training services, and technology integration tailored to the horticultural industry.

Financial Profile Generating between $1 million and $10 million in revenue, the organization presents a mid-sized opportunity for value-added services such as industry-specific software, consulting, or specialized equipment tailored to the horticultural sector.