Insights

Omnichannel Reach Hortifruti operates with an omnichannel model (site, app, WhatsApp, and marketplaces) reaching customers across three states, presenting multiple touchpoints to engage for upsell opportunities on fresh produce, pantry staples, and seasonal items.

Large Customer Footprint The network serves roughly half a million customers monthly through 66 stores in RJ, SP, and MG, indicating substantial opportunities for in-store promotions, loyalty programs, and targeted regional campaigns.

Fast Fresh Delivery Monthly transport of 60,000 tons from field to shelves within 24 hours suggests potential for partnerships around cold chain enhancements, last‑mile logistics tech, and dynamic inventory solutions to improve reliability and freshness data.

Tech Stack Leverage Current use of tools like Kafka, Snowflake, WordPress, Magento, and Zendesk signals openness to data analytics, personalized marketing, e-commerce optimization, and customer service automation opportunities.

Growth and M&A Context Historical ownership by Americanas and sizable recent valuation signals indicate a dynamic M&A environment; sales pitches can emphasize scalable tech upgrades, integration services, and performance analytics to support growth strategy.

Hortifruti Tech Stack

Hortifruti uses 8 technology products and services including Crazy Egg, Apache Kafka, WordPress, and more. Explore Hortifruti's tech stack below.

Hortifruti's Email Address Formats

Hortifruti uses at least 4 email formats:
Hortifruti Email FormatsExamplePercentage
First.Last@hortifruti.com.brJohn.Doe@hortifruti.com.br
97%
FLast@hortifruti.com.brJDoe@hortifruti.com.br
1%
First@hortifruti.com.brJohn@hortifruti.com.br
1%
First.MiddleLast@hortifruti.com.brJohn.MichaelDoe@hortifruti.com.br
1%

Frequently Asked Questions

What is Hortifruti's phone number?

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You can contact Hortifruti's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hortifruti's official website and social media links?

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Hortifruti's official website is hortifruti.com.br and has social profiles on LinkedIn.

How much revenue does Hortifruti generate?

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As of August 2026, Hortifruti's annual revenue is estimated to be $100M - $250M.

What is Hortifruti's NAICS code?

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Hortifruti's NAICS code is 44-45 - Retail Trade.

How many employees does Hortifruti have currently?

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As of August 2026, Hortifruti has approximately 10K employees across 6 continents, including South America, North America and Europe. Key team members include Diretor Financeiro / Chief Financial Officer: A. V. A., Propietario: F. A. and Diretor Financeiro (cfo): A. B. D. O. Explore Hortifruti's employee directory with LeadIQ.

What industry does Hortifruti belong to?

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Hortifruti operates in the Retail industry.

What technology does Hortifruti use?

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Hortifruti's tech stack includes Crazy Egg, Apache Kafka, WordPress, Snowflake, Zendesk, Magento, ActiveCampaign and Vercel.

What is Hortifruti's email format?

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Hortifruti's email format typically follows the pattern of First.Last@hortifruti.com.br. Find more Hortifruti email formats with LeadIQ.

How much funding has Hortifruti raised to date?

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As of August 2026, Hortifruti has raised $75M in funding. The last funding round occurred on Jan 04, 2016.

When was Hortifruti founded?

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Hortifruti was founded in 1989.
Hortifruti logo

Hortifruti

RetailRio de Janeiro, Brazil10001+ Employees

Hortifruti is a large Brazilian retail group focused on selling fresh fruits, vegetables, and related produce through a network of stores and omnichannel platforms. The business emphasizes bringing the freshness and variety of a marketplace environment to customers with the convenience of modern retail, offering products through in-store experiences as well as online channels and partner marketplaces to support fast delivery within regions where it operates. Its customer base comprises households seeking healthy, fresh produce, with operations designed to serve everyday shopping needs and provide timely access to products from field to table. Based in Rio de Janeiro and operating across four states, the company describes itself as a national-scale retailer with a substantial physical footprint and a multichannel approach to reach a broad audience. In addition to its core retail activities, Hortifruti transports significant volumes of produce monthly to support its supply chain, aiming to maintain rapid product turnover and consumer access. Recent news mentions a corporate development related to a past acquisition by a larger group, reflecting a notable change in ownership rather than a direct operational shift.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
1989
Employees
10001+

Section iconFunding & Financials

  • $75M

    Hortifruti has raised a total of $75M of funding over 2 rounds. Their latest funding round was raised on Jan 04, 2016 as a Private Equity.

  • $100M - $250M

    Hortifruti's revenue is estimated to be in the range of $100M - $250M

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