New Product Launches Hoshizaki America recently launched the Valiance value line and enhanced the Steelheart series. The introduction of these new products presents opportunities to approach existing and potential clients with upgraded solutions and foster relationships through product demonstrations and trials.

Expansion Opportunities With the recent expansion of Hoshizaki America's offices to Florida, there is a clear opportunity to target businesses in the region that may benefit from the company's range of foodservice equipment. Leveraging this expansion, sales teams can focus on local marketing strategies and establish partnerships in the new territory.

Key Personnel Appointments The appointment of Kelly McWilliams as the Senior Vice President of Sales & Marketing brings new leadership to drive sales initiatives and strategies. Leveraging the expertise and vision of the new executive can open doors to exploring innovative sales approaches and tapping into new market segments.

Promotion of E-commerce Manager The promotion of Luke Hennebaul to Manager of E-commerce and Non-Traditional Sales signifies a focus on digital sales channels and non-traditional markets. Sales teams can collaborate with the e-commerce division to optimize online sales platforms, enhance customer experience, and capitalize on emerging sales trends.

Participation in Industry Events Hoshizaki America's presence at events like the NRA Show provides an excellent opportunity to network with industry peers, showcase products, and generate leads. Sales professionals can leverage these events to engage with a qualified audience, conduct product demonstrations, and establish Hoshizaki America as an industry leader in foodservice equipment.