Strategic Partnerships Opportunity to co-create high-profile events with partners like Schmidt Ocean Institute and Dos Hombres to raise brand visibility and drive premium F&B bookings at The Conservatory, Palm Terrace Pool events, and private meeting spaces.

Experiential Dining Leverage existing restaurant and lounge concepts to cross-sell event catering, private dining experiences, and themed pop-ups (e.g., late-night burger and caviar events) to corporate clients, wedding planners, and social groups.

Sustainability & Wellness Highlight eco-minded wellness offerings and Mediterranean coastal design to attract sustainability-focused groups, boutique fitness retreats, and wellness brands seeking stylish beachfront venues for retreats or press events.

Venue Expansion Capitalize on the 7 meeting and banquet spaces by targeting mid-to-large corporate trainings, conferences, and social galas in Santa Monica, promoting scalable configurations and premium ocean views to drive higher room nights and F&B revenue.

Marketing Modernization Enhance outreach to upscale leisure and business travelers by aligning with travel influencers and leveraging the property’s luxury heritage, to grow direct bookings, loyalty, and long-term retainer collaborations for event sales.