Luxury Hospitality Experience Hotel Felix offers a high-end boutique experience with contemporary design blended with Victorian charm, attracting affluent leisure and corporate clients seeking unique and personalized accommodations.

Growth Potential With a revenue between $10M and $25M and a small team, there is opportunity to expand marketing efforts and technology integrations to increase occupancy rates and enhance customer engagement.

Technology Adoption Utilizing modern web and analytics technologies such as Facebook Pixel, WordPress, and Node.js indicates openness to digital marketing and data-driven strategies to elevate online presence and booking conversions.

Local Market Focus Situated within close proximity to Cambridge city center and featuring on-site amenities like gardens and private event spaces, Hotel Felix can leverage local partnerships and event hosting to attract more corporate and social bookings.

Competitive Positioning As a smaller, independently owned hotel in a market with larger chains, Hotel Felix can differentiate itself through personalized service and boutique branding, targeting customers seeking authentic, localized experiences.