Event Focus The hotel's core capability is planning events and holding group room blocks, which aligns with corporate event planners, associations, and wedding/meeting groups. Targeted outreach to local businesses, associations, universities, and event planners can secure recurring group blocks, event planning contracts, and preferred-rate partnerships.

Digital Marketing A tech stack that includes Google Analytics, The Trade Desk, AWIN, Movable Ink, and related tools indicates readiness for data-driven marketing, retargeting, and affiliate campaigns. Propose joint marketing initiatives to attract groups, promote direct bookings, and optimize occupancy.

Mid-market Growth With mid-range revenue and a 51-200 employee profile, the property sits in a sweet spot for scaling. Pursue mid-size corporate travel programs with bundled meeting packages, negotiated group rates, and opportunities to upsell catering, AV, and ancillary services.

Direct Channel Differentiate by strengthening direct bookings and loyalty integration to win business away from OTA channels and generic aggregators, emphasizing flexible group pricing, personalized service, and seamless event coordination.

Regional Targeting Leverage Des Moines and the broader Midwest market to attract regional conferences, corporate retreats, and association events, using the property’s event planning expertise and capacity to lock in multi-day blocks.