Premium MICE Hotel Hershey's 25,000 square feet of meeting and function space, 276 guest rooms and luxury status (Forbes Four-Star, AAA Four-Diamond) position it as an ideal venue for corporate meetings, conferences, and incentive travel. Target mid-to-large organizations and associations with tailored all-inclusive conference packages, site visits, and collaborative agenda planning to drive direct bookings.

Park Partnerships As one of the Official Resorts of Hersheypark with free resort benefits, there is a clear opportunity to sell park-and-stay experiences, exclusive access, and group tickets to families, schools, and organizations planning multi-day getaways, leveraging cross-brand promotions with Hersheypark.

Experiential Activations Recent brand collaborations around Twizzlers, Haribo, and Crocs show a track record of hospitality activations. Propose managing branded guest experiences and limited-time events at the property to command premium rates and generate media buzz for partners and the resort.

Marketing Enablement The existing tech stack including DoubleClick Floodlight and Google Forms provides a foundation for enhanced marketing automation, CRM, and guest journey analytics. Offer to map a direct-booking strategy, loyalty program enhancements, and targeted campaigns to reduce OTA reliance and grow repeat visitation.

Expansion Potential With strong brand prestige and a robust meeting ecosystem, there are upsell opportunities across groups, weddings, and leisure stays, plus potential expansions to accommodations or event spaces. Propose piloting seasonal or segment-specific packages with measurable ROI to accelerate growth.