Brand Prestige Partnerships Leverage brand prestige to attract partnerships with luxury travel brands and premium tour operators. The hotel’s Forbes and AAA recognitions, upscale design, and exclusive spaces create compelling co marketing opportunities for executive retreats, intimate weddings, and premium events. The Sacajawea Library provides a distinctive venue to host partner experiences and showcase offerings.

Sustainability Differentiator Position the LEED certified status and sustainable operations as a purchasing driver for eco conscious travelers and corporate buyers. Target green event planners and incentive programs with environmentally friendly packages and preferred supplier lists. Use sustainability branding in joint marketing with partners to reinforce responsible travel credentials.

Culinary Experience Levers Highlight the culinary program led by the new executive chef as a distinctive draw. Create guest chef experiences, private dining events, and collaborations with local farms and producers to offer seasonal menus aligned with regional adventures. Promote FIGS as a signature anchor for partner tastings and exclusive dining experiences for high value guests.

Adventure Bundling Opportunities Capitalize on proximity to Jackson Hole by building bundled experiences with local guides for skiing, whitewater rafting, hiking, and fly fishing. Develop partnerships with inbound tour operators and adventure brands to offer commissionable travel packages and guaranteed inventory. Use these bundles to drive multi day stays and cross sell with dining and library experiences.

Tech Driven Growth Leverage the hotels tech stack to optimize occupancy and guest value. Explore partnerships with hospitality tech vendors to improve reservations, revenue management, and personalized marketing using existing channels. Support talent recruitment and seasonal staffing with integrated HR tools and showcase data driven marketing and loyalty initiatives to boost repeat visits.