Expansion Opportunity Hotel Jerome and Auberge Collection are actively expanding with new properties in Texas, London, and other high-profile markets. This presents a mandate to upsell cross-property experiences, loyalty integration, and premium D2C offers to guests who travel across Auberge properties.

Luxury Ski Brand As a premier Aspen luxury hotel with a strong brand in boutique mountain hospitality, there is a sales opening to partner on high-end ski packages, private concierge services, wellness experiences, and exclusive events targeting affluent travelers seeking premium mountain getaways.

Strategic Partnerships Recent news highlights collaborations with high-net-worth developers and investment partners for Cambridge House London and other projects, signaling appetite for co-branded experiences, curated stays, and corporate housing solutions for luxury clients.

Tech & Security The current tech stack includes AWS, Salesforce, Zoho, and KnowBe4, indicating readiness for enhancedCRM-driven upsell, personalized marketing, and security/compliance training programs. There is opportunity to offer targeted hospitality tech integrations and cybersecurity services for guest data protection.

Financial Scale With revenue in the 100M to 250M range and an employee base around 51-200, Auberge Collection sits in a scale where enterprise-grade partnerships (CRM, loyalty, revenue management, group sales) can be offered to optimize rate strategies, event bookings, and corporate travel programs.