Insights

Global Expansion Hotmart has expanded globally, with a presence in multiple countries such as the US, France, and the Netherlands. This international reach provides significant sales opportunities for the company to tap into diverse markets and reach a wider audience of creators looking to monetize their digital content.

Strategic Acquisitions Through strategic acquisitions such as Reshape, Wollo, and Teachable, Hotmart has enhanced its product offerings and market positioning. Leveraging these acquisitions, Hotmart can cross-sell to existing customers, expand its customer base, and capitalize on the unique features and technologies acquired to drive sales growth.

Large Customer Base With over 200,000 content creators on its platform and sales recorded in more than 188 countries, Hotmart has a large and diverse customer base. This extensive reach presents abundant sales opportunities to upsell additional products, services, or premium features to existing customers and attract new creators looking to monetize their content.

Strong Financial Backing Having received investments totaling $260 million in recent funding rounds, Hotmart boasts strong financial backing. This financial stability not only instills confidence in potential customers but also enables Hotmart to invest in marketing initiatives, sales strategies, and product development to drive sales and business growth.

Innovative Technology Stack Hotmart utilizes a cutting-edge tech stack including Google Conversion Tracking, SAP, Redis, and more. By leveraging advanced technologies, Hotmart can offer innovative solutions to content creators, streamline their digital business operations, and deliver enhanced value propositions that can attract new customers and boost sales.

Hotmart Tech Stack

Hotmart uses 8 technology products and services including Google Conversion Tracking, Visual Website Optimizer, Jenkins, and more. Explore Hotmart's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Visual Website Optimizer
    Analytics
  • Jenkins
    Continuous Integration
  • SAP
    Customer Relationship Management
  • Redis
    Database
  • Preact
    Javascript Libraries
  • Kotlin
    Programming Languages
  • Android
    Programming Languages

Media & News

Hotmart's Email Address Formats

Hotmart uses at least 1 format(s):
Hotmart Email FormatsExamplePercentage
First.Last@hotmart.comJohn.Doe@hotmart.com
89%
First@hotmart.comJohn@hotmart.com
6%
FirstMiddleLast@hotmart.comJohnMichaelDoe@hotmart.com
3%
First.Middle@hotmart.comJohn.Michael@hotmart.com
2%

Frequently Asked Questions

Where is Hotmart's headquarters located?

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Hotmart's main headquarters is located at Frederiksplein 1, 1017XK Amsterdam, NL. The company has employees across 6 continents, including South AmericaEuropeNorth America.

What is Hotmart's official website and social media links?

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Hotmart's official website is hotmart.com and has social profiles on LinkedIn.

How much revenue does Hotmart generate?

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As of November 2024, Hotmart's annual revenue reached $750M.

What is Hotmart's NAICS code?

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Hotmart's NAICS code is 5112 - Software Publishers.

How many employees does Hotmart have currently?

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As of November 2024, Hotmart has approximately 12K employees across 6 continents, including South AmericaEuropeNorth America. Key team members include Chief Product Officer: R. S. H. M.Chief Of Staff: L. G. G.Vice President Corporate Affairs: L. C.. Explore Hotmart's employee directory with LeadIQ.

What industry does Hotmart belong to?

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Hotmart operates in the Software Development industry.

What technology does Hotmart use?

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Hotmart's tech stack includes Google Conversion TrackingVisual Website OptimizerJenkinsSAPRedisPreactKotlinAndroid.

What is Hotmart's email format?

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Hotmart's email format typically follows the pattern of . Find more Hotmart email formats with LeadIQ.

How much funding has Hotmart raised to date?

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As of November 2024, Hotmart has raised $127M in funding. The last funding round occurred on Mar 30, 2021 for $127M.

When was Hotmart founded?

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Hotmart was founded in 2011.
Hotmart

Hotmart

Software DevelopmentAmsterdam, Netherlands10001+ Employees

Impactar desde o dia um. Foi com essa certeza que João Pedro Resende e Mateus Bicalho fundaram a Hotmart em 2011. Nascemos como uma startup mineira e nos tornamos uma empresa global de tecnologia com soluções inovadoras que transformam conteúdos em negócios digitais de sucesso. 

Somos pioneiros e líderes da Creator Economy (Economia dos Criadores de Conteúdo), possibilitando que milhões de pessoas vivam de suas paixões, transformando sua audiência em clientes, suas habilidades em produtos, e sua influência em negócios. 

Hoje somos +1.700 Troopers (é assim que chamamos nossos colaboradores e colaboradoras) espalhados pelo Brasil, Espanha, Colômbia, México, Estados Unidos, França e Países Baixos, onde fica localizada a nossa sede. Somos talentos diversos, movidos por encorajar as pessoas a compartilharem seus conhecimentos e ganharem o mundo. E fazemos isso com Liberdade, Autonomia e Love. Já são +200 mil criadores de conteúdo, com vendas registradas em +188 países. Impactar, pra nós, é permitir sonhar, mas também realizar. É ver milhões de vidas serem transformadas. É fazer parte de uma verdadeira revolução no mercado digital, que está só começando. 

Nós somos a Hotmart. Nosso trabalho impulsiona e fortalece negócios digitais, gerando empregos, disseminando conhecimento e transformando de verdade: carreiras, pessoas, o mundo.

Section iconCompany Overview

Headquarters
Frederiksplein 1, 1017XK Amsterdam, NL
NAICS Code
5112 - Software Publishers
Founded
2011
Employees
10001+

Section iconFunding & Financials

  • $127M

    Hotmart has raised a total of $127M of funding over 5 rounds. Their latest funding round was raised on Mar 30, 2021 in the amount of $127M.

  • $100M$1B

    Hotmart's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $127M

    Hotmart has raised a total of $127M of funding over 5 rounds. Their latest funding round was raised on Mar 30, 2021 in the amount of $127M.

  • $100M$1B

    Hotmart's revenue is in the range of $100M$1B

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