Strong Market Presence House of Harley-Davidson, Inc. is one of the world's largest Harley dealerships with a prominent location in Milwaukee, offering a broad inventory of Harley models and accessories, which signals significant brand loyalty and a large customer base.

Award-Winning Reputation The dealership has received the prestigious Bar & Shield Award 14 times, indicating a highly recognized service quality and customer satisfaction, which can be leveraged to upsell premium services or merchandise.

Community Engagement Partnerships like the Light the Hoan campaign demonstrate active involvement in community events, creating opportunities to promote brand engagement, loyalty programs, and targeted marketing campaigns.

Diverse Revenue Streams The dealership generates substantial revenue within the range of 50 to 100 million dollars, driven by motorcycle sales, rider training programs, parts, and apparel, presenting multiple sales avenues for aftermarket and accessories.

Growth & Recognition Consistent recognitions and awards, including the Bronze Bar & Shield Circle of Recognition, highlight operational excellence and potential for expansion into new markets or offering advanced rider programs to attract new demographics.