Growing Market Share House of Harley-Davidson is positioned as one of the world's largest Harley-Davidson dealerships, offering extensive product lines and services which indicates a strong local market presence with potential for expanding customer engagement and sales volumes.

Product Innovation Recent launch of new Grand American tourers based on 2023.5 CVO models highlights their commitment to offering updated and desirable motorcycle models, creating opportunities to promote these popular bikes to enthusiasts seeking the latest versions.

Service Expansion The company provides a comprehensive range of services including professional maintenance, seasonal storage, and accessories, presenting cross-sell opportunities for service packages, seasonal offers, and branded apparel to increase revenue per customer.

Digital Engagement Utilizing platforms like Salesforce, Amazon Web Services, and Adobe Creative Suite, House of Harley-Davidson is well-equipped to enhance online marketing strategies, personalized customer communications, and digital sales funnels to boost customer outreach.

Customer Loyalty Offering events, authentic Harley gear, and seasonal storage suggests a focus on building community and loyalty among Harley riders, providing avenues for developing membership programs, exclusive events, and loyalty incentives to increase repeat sales.