Digital Marketing Expansion Houston Christian University uses Adobe Experience Cloud and Google Tag Manager as part of a modern marketing stack. There is an opportunity to consolidate marketing, analytics, and student data across Ellucian Banner and the campus CMS to boost recruitment, retention, and personalized student experiences. Potential services include marketing automation, data integration, and website optimization.

Certificate Growth Recent launch of the Commercial Real Estate Certificate in partnership with the Risk Management Association signals growth in professional credentialing. Opportunities include online program development, LMS integration, assessment and accreditation support, and partnerships to scale continuing education revenue.

Campus Modernization Architecture and campus design engagements indicate ongoing expansion and modernization. This creates a need for facilities management, BIM-enabled project management, procurement, energy management, and security integrations to support campus growth.

Alumni & Donor Engagement Active involvement in community awards and media partnerships suggests strong donor and alumni engagement. A donor relationship management system and integrated fundraising and events platform could help expand giving, sponsorships, and alumni programs.

Athletics Partnerships Athletics programs and events, including invitational tournaments and leadership transitions, present opportunities in sports marketing and operations. Solutions like athletics CRM, event management, sponsorship management, and analytics could enhance engagement and program development.