Member Assistance Program Houston Highway Credit Union recently launched a Member Assistance Program to support members during the pandemic. This initiative showcases the company's commitment to customer well-being and could present an opportunity for cross-selling additional financial products and services.

Competitive Landscape In a competitive landscape with similar credit unions, Houston Highway Credit Union stands out with a strong focus on customer service and community support. Leveraging this differentiation can be an effective sales strategy to attract new customers and enhance loyalty among existing ones.

Technology Stack With a robust tech stack including Google Analytics, MySQL, and PHP, Houston Highway Credit Union demonstrates a commitment to innovation and efficiency. Highlighting the technological edge to potential clients can position the company as a modern and reliable financial partner.

Financial Viability Despite revenue falling within the $0 - 10M range, Houston Highway Credit Union's financial health remains stable. This presents an opportunity to leverage the company's solid financial footing to attract potential investors and partners for strategic growth.

Employee Engagement With a moderate employee count and a focus on member benefits, Houston Highway Credit Union fosters a positive work environment. Investing in employee engagement can enhance productivity and service quality, leading to improved customer satisfaction and potential referrals.