Recent Acquisition Houston has recently been acquired by OmniCable in a $91 million deal, indicating a significant strategic shift and potential for new partnership opportunities in the wire and cable industry.

Growth Potential With revenues ranging from $10 million to $25 million and a moderate employee base, Houston presents opportunities for tailored communication and PR solutions to support its expansion and integration efforts post-acquisition.

Industry Focus Operating within the industrials and communications space, Houston may benefit from targeted media and stakeholder engagement strategies to strengthen its market positioning and brand visibility during this transition.

Digital Presence Houston employs diverse technology platforms including TikTok, Shopify, and Adobe Creative Suite, offering scope for integrating innovative digital marketing campaigns to enhance visibility and customer engagement.

Market Trends As a UK-based firm competing with larger entities and similar-sized firms in the US, Houston can capitalize on market trends toward integrated communications and digital-first engagement to differentiate itself and attract new clients.