Niche Market Focus Howard Products specializes in restoration and care products for wood, leather, metal, and surfaces, indicating potential for additional product lines or accessories tailored to restoration professionals and DIY enthusiasts seeking specialized solutions.

Family-Run Authenticity As a family-owned business with a long history since 1969, there is a strong opportunity to leverage branding that emphasizes trust, heritage, and quality, appealing to customers who prefer established and reputable brands.

Digital Footprint The company’s use of Google Ads, Google Analytics, and WordPress suggests active digital marketing efforts, providing avenues to expand outreach through targeted campaigns, content marketing, and e-commerce enhancements.

Revenue Potential With current revenue under one million dollars, there is significant growth potential, especially through expanding distribution channels, online sales, or introducing new, related products to increase market share.

Competitive Landscape Howard's positioning alongside small competitors like Pledge and Parker & Bailey indicates opportunities for strategic partnerships, wholesale expansion, or differentiation through sustainability and premium restoration formulas.