Boutique scale Target mid-size tenants and buyers in White Plains and surrounding Hudson Valley markets where Howard Properties can offer personalized, agile brokerage services and deep local market knowledge to win relocation or expansion deals.

Focus on tenants Position Howard Properties as a tenant representation specialist to capture demand from small to mid-market occupiers seeking favorable lease terms, space optimization, and strategic portfolio reviews.

Tech-enabled service Leverage the firm’s lightweight tech stack (Google Cloud, Jquery, Piwik PRO) to showcase data-driven market insights, property analytics, and faster deal cycles to differentiate from larger competitors.

Growth potential With revenue in the 10–25 million range and 11–50 employees, pursue partnerships with multinational CRE players for sub-portfolio deals, advisory services, or hybrid brokerage models to scale revenue.

Competitive positioning Highlight local market specialization and nimble execution against larger firms (Newmark, JLL, Cushman & Wakefield) to win advisory roles, portfolio reviews, and exclusive listing opportunities for clients expanding in the New York region.