Howbout Email Format

Technology, Information and InternetEngland, United Kingdom11-50 Employees

Howbout is a London-based technology company that offers a shared calendar app designed to help friends stay in sync about social plans. The product targets informal social coordination, allowing multiple people to view and share upcoming events in one calendar. In early 2026, Howbout introduced Howbout+ for iOS and Android, along with a week-view widget to surface plans on mobile devices. 

Its core audience consists of individuals seeking to organize group activities and outings with friends, addressing the common challenge of aligning schedules. The company sits in the technology, information and internet sector and positions itself in the social planning and collaboration tools space. Based in London, England, Howbout operates with a small to mid-sized team and has pursued strategic partnerships, such as a collaboration with OpenTable in 2023, to broaden its use cases.

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