Strong Market Presence With over a century of experience and high brand loyalty in performance additives and lubricants, Howes Products demonstrates a stable customer base that values quality and reliability, presenting opportunities for expanding sales with existing clients and entering new markets.

Growth Potential Generating revenue between $25 million and $50 million, Howes shows significant market traction in North America, making it an attractive partner for suppliers of raw materials, technical solutions, or distribution channels aiming to increase their penetration in the chemicals and lubricants sectors.

Sustainability Focus The company's emphasis on developing safe, effective, and reliable products aligns with industry trends toward sustainability and environmentally friendly formulations, providing opportunities to introduce eco-conscious additives and maintenance solutions.

Customer Engagement Active digital presence through platforms like Facebook, LinkedIn, and Google Analytics indicates a focus on customer engagement and market outreach, allowing for targeted marketing and partnership opportunities in the automotive and industrial maintenance segments.

Technological Adaptation Utilization of tools such as HubSpot and Umbraco suggests a focus on digital marketing, CRM, and data-driven sales strategies, which can facilitate personalized outreach and streamlined sales processes to expand client portfolio and repeat business.