Expanding Industry Collaborations HowGood's recent partnerships with organizations like 51toCarbonZero, Watershed Climate, and the Ellen MacArthur Foundation demonstrate a strong momentum in integrating with major industry players committed to sustainability and carbon reporting. This opens opportunities to target similar organizations seeking to improve their environmental impact and leverage HowGood's extensive database for tailored solutions.

Sustainability Database Leadership With the launch of the Global Carbon Database and its extensive database containing over 90,000 on-farm emissions factors, HowGood positions itself as a vital resource for brands and retailers aiming to enhance their sustainability reporting capabilities, creating a valuable opportunity to upsell their SaaS platform to companies aiming for global standards compliance.

Market Focus on Food Sector HowGood's specialization in food product sustainability, combined with partnerships across the food, beverage, and pet industries like Paulig Group and Pet Sustainability Coalition, indicates a targeted market segment. This focus allows for targeted outreach to food and pet product companies looking to improve their environmental profiles and meet growing consumer demand for sustainable products.

Technology Integration Opportunities The company's expertise in integrating its data with platforms like Watershed Climate suggests a strong potential for selling integrations and customized reporting solutions to clients requiring precise, audit-grade sustainability data aligned with global standards like CSRD and SBTi.

Growing Financial and Business Scale With annual revenues estimated between 10 to 25 million dollars and recent funding of 13 million dollars, HowGood is positioned for growth and investment. This presents opportunities for strategic partnerships, joint ventures, or enterprise sales initiatives aimed at enterprises seeking proven sustainability solutions at scale.