Strong Market Presence HP Nederland operates as part of the world's largest technology company, with over 10,000 employees, positioning it as a significant player in the IT services and consulting sector with extensive resources and market influence.

Diverse Product Portfolio The company offers a comprehensive range of products and services including printers, personal computers, software, security, infrastructure, and IT services, creating multiple cross-selling opportunities across different tech solutions.

Innovation Focus HP emphasizes continuous innovation and reliability, having received awards for trustworthiness, which can be leveraged in sales pitches by highlighting its commitment to quality and cutting-edge technology.

Growth Potential With a revenue surpassing one billion dollars and a focus on connectivity and cloud integration, there are substantial opportunities to provide advanced IT infrastructure, security, and cloud-based solutions to existing and new clients.

Competitive Positioning Compared to peers like Huawei and LG Electronics, HP’s established reputation for reliability and innovation presents a differentiated opportunity to target enterprise clients seeking dependable, future-ready technology solutions.