Certification Expansion HRPA launched the Certificate in Workplace Accommodations Management in 2025 in partnership with Bernardi, signaling growing demand for practical HR credentials. This creates an opportunity to provide scalable e-learning content, LMS integration, and certification delivery services to HRPA's 24,000 members and students.

Legal Partnership Upsell HRPA maintains a long-running collaboration with Bernardi Human Resource Law LLP and recently expanded this partnership to help employers navigate complex workplace issues. There is potential to offer bundled compliance trainings, legal updates, risk assessment tools, and advisory services to HRPA members and their client organizations.

Leadership Services The appointment of interim leadership and a new board chair suggests demand for governance and leadership development among HR leaders and boards. Opportunity exists to provide executive coaching, board governance workshops, succession planning programs, and leadership development bundles for HRPA members and employer customers.

Engagement and Marketing HRPA uses HubSpot and other marketing tech, indicating strong digital engagement capabilities. This presents a chance to offer advanced CRM optimization, marketing automation, improved member onboarding, event promotion tools, and analytics to grow membership and participation.

Ontario Focus As Ontario regulators of HR professionals with a sizable membership and mid-market revenue, HRPA represents a key market for workforce development, benchmarking, and compliance training. Potential to partner on Ontario-centered salary surveys, industry benchmarking reports, and employer-focused training and technology solutions.