Regulated cross-border Hubpay is ADGM-regulated and positioned as a cross-border payments platform in the UAE with multi-channel accepting capabilities. Sales opportunities exist in onboarding more regional SMEs and expat-focused businesses seeking compliant payment gateways for card, bank transfers, and digital wallets.

Payroll and FX Recent launches like Hubpay Payroll and corporate FX indicate a holistic finance stack for global teams. This presents upsell opportunities to existing customers for end-to-end payroll, cross-border transfers, and foreign exchange services within one platform.

Crypto gateway Partnerships to offer a regulated cryptocurrency payment gateway for UAE SMEs signal an opening to target crypto-adopting businesses and fintechs seeking compliant digital asset payment rails, settlement, and onboarding.

Property & assets Strategic partnership with RAK Properties to enable international clients to buy property using digital assets suggests a niche for real estate developers, asset managers, and proptech firms needing turnkey cross-border payment and digital asset settlement solutions.

Self-serve SMBs Launching a self-serve platform for UAE SMEs in cross-border trade points to a scalable GTM channel; there is a growth opportunity to target small and mid-market exporters/importers with easy onboarding and multi-currency wallets.