Hospitality packages Leverage the club’s bespoke corporate hospitality and business club offerings to target mid-market and sponsor-led revenue opportunities, including hospitality boxes, membership programs, and advertising deals.

Sponsorship opportunities Capitalize on the existing sponsorship management function to pitch kit, player, match and ball sponsorship, plus potential partner activations around events at The John Smith’s Stadium.

Digital engagement Utilize the club’s tech stack and social channels (Open Graph, Facebook, LinkedIn, YouTube) to propose digital advertising, content series sponsorships, and performance-driven marketing packages.

Coaching ecosystem Engage with the rugby operations and coaching leadership to offer staff development, training programs, and performance analytics solutions aligned with the team’s coaching staff changes and strategic initiatives.

Cross-sell correlations Target ancillary revenue via partnerships with local businesses and sponsors in West Yorkshire leveraging the club’s longstanding history, large local following, and venue footprint to create community-focused campaigns.