Insights

Expansion opportunities Growing international footprint with presence in 150 countries and a scalable nutritionally complete product line suggests potential for B2B collaborations, corporate wellness programs, and retail partnerships across new markets.

Influencer and RTD momentum Recent launches of new Strawberry Lemonade and Pink Grapefruit flavors and continued Daily Greens RTD expansion indicate opportunities to partner on influencer campaigns, sampling programs, and cross-promotions to drive reach and recurring purchases.

Sustainability angle Strong environmental focus and waste reduction partnerships (e.g., with Cawleys) can be leveraged to win contracts for institutions, cafeterias, and corporate offices seeking sustainable meal solutions and waste-minimizing supply chains.

Financial scale signals Revenue trajectory and a high-profile potential acquisition by Danone underscore growing market demand and investor interest, creating openings for enterprise deals, private-label opportunities, and long-term distribution agreements.

Community-driven adoption Active customer community and feedback-driven product development point to opportunities for co-branded campaigns, loyalty programs, and ongoing user-generated content partnerships to accelerate trials and referrals at scale.

Similar companies to Huel

Huel Tech Stack

Huel uses 8 technology products and services including Sanity, WordPress, MySQL, and more. Explore Huel's tech stack below.

  • Sanity
    Content Management System
  • WordPress
    Content Management System
  • MySQL
    Database
  • UPS
    Logistics
  • Automizely
    Marketing Automation
  • PayPal
    Payment Processing
  • Microsoft Bing
    Site Search
  • Google Analytics
    Web Analytics

Media & News

Huel's Email Address Formats

Huel uses at least 1 format(s):
Huel Email FormatsExamplePercentage
First.Last@huel.comJohn.Doe@huel.com
66%
First@huel.comJohn@huel.com
33%
First.Middle@huel.comJohn.Michael@huel.com
1%

Frequently Asked Questions

What is Huel's official website and social media links?

Minus sign iconPlus sign icon
Huel's official website is huel.com and has social profiles on LinkedInCrunchbase.

How much revenue does Huel generate?

Minus sign iconPlus sign icon
As of July 2026, Huel's annual revenue is estimated to be $50M - $100M.

What is Huel's NAICS code?

Minus sign iconPlus sign icon
Huel's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Huel have currently?

Minus sign iconPlus sign icon
As of July 2026, Huel has approximately 657 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: J. M.Chief Technology Officer: O. S.Chief Financial Officer: D. D. C.. Explore Huel's employee directory with LeadIQ.

What industry does Huel belong to?

Minus sign iconPlus sign icon
Huel operates in the Food and Beverage Services industry.

What technology does Huel use?

Minus sign iconPlus sign icon
Huel's tech stack includes SanityWordPressMySQLUPSAutomizelyPayPalMicrosoft BingGoogle Analytics.

What is Huel's email format?

Minus sign iconPlus sign icon
Huel's email format typically follows the pattern of First.Last@huel.com. Find more Huel email formats with LeadIQ.

How much funding has Huel raised to date?

Minus sign iconPlus sign icon
As of July 2026, Huel has raised $133M in funding. The last funding round occurred on Oct 31, 2023 for $83M.

When was Huel founded?

Minus sign iconPlus sign icon
Huel was founded in 2015.
Huel logo

Huel

Food and Beverage ServicesEngland, United Kingdom501-1000 Employees

Huel is a UK-based company in the food and beverage services industry, headquartered in Tring, England, United Kingdom, with between 501 and 1000 employees. It produces nutritionally complete food designed to be convenient and affordable, delivered as complete meals, providing 26 essential vitamins and minerals, protein, fats, carbohydrates, fibre and phytonutrients. The company has sold over 400 million meals to customers in more than 150 countries, and maintains an online community of users including a diverse range of customers. The firm maintains a website at huel.com and has pursued international expansion, including opening offices in Germany and Western Europe. In 2026, media reports reference Danone's involvement in potential acquisition discussions, including reports of a definitive agreement to acquire Huel.

Section iconCompany Overview

Website
huel.com
NAICS Code
722 - Food Services and Drinking Places
Founded
2015
Employees
501-1000

Section iconFunding & Financials

  • $133M

    Huel has raised a total of $133M of funding over 3 rounds. Their latest funding round was raised on Oct 31, 2023 in the amount of $83Mas a private_equity.

  • $50M - $100M

    Huel's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $133M

    Huel has raised a total of $133M of funding over 3 rounds. Their latest funding round was raised on Oct 31, 2023 in the amount of $83Mas a private_equity.

  • $50M - $100M

    Huel's revenue is estimated to be in the range of $50M - $100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.