Insights

Global Reach Huel has sold over 400,000,000 meals to customers in over 150 countries, showcasing a strong global market presence and opening up sales opportunities in various international markets.

Community Engagement The dedicated online community around Huel provides an engaged customer base that can be leveraged for word-of-mouth marketing and referral opportunities, helping drive sales through customer advocacy.

Full Nutritional Solution As a nutritionally complete food provider, Huel offers a unique selling point for health-conscious consumers seeking convenient and affordable options, presenting sales opportunities in the health and wellness market segment.

Tech-Driven Operations With a tech stack including platforms like Postman, Snowflake, and Shopify, Huel demonstrates a commitment to leveraging technology for efficient operations, signaling a tech-savvy approach that can attract sales from digitally-oriented clientele.

Market Differentiation Against competitors like Keto Chow and Soylent, Huel stands out with its focus on minimal environmental impact and animal welfare, positioning itself uniquely in the market and offering a compelling sales proposition for ethically conscious consumers.

Similar companies to Huel

Huel Tech Stack

Huel uses 8 technology products and services including Postman, Snowflake, Shopify, and more. Explore Huel's tech stack below.

  • Postman
    Data Management Platforms
  • Snowflake
    Data Management Platforms
  • Shopify
    E-commerce
  • Open Graph
    Miscellaneous
  • Module Federation
    Miscellaneous
  • Apple Pay
    Payment Processing
  • reCAPTCHA
    Security
  • Envoy
    Web And Application Servers

Media & News

Huel's Email Address Formats

Huel uses at least 1 format(s):
Huel Email FormatsExamplePercentage
First.Last@huel.comJohn.Doe@huel.com
42%
First@huel.comJohn@huel.com
15%
First.Middle@huel.comJohn.Michael@huel.com
1%
First.Last@huel.comJohn.Doe@huel.com
42%

Frequently Asked Questions

Where is Huel's headquarters located?

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Huel's main headquarters is located at Huel HQ Tring, Hertfordshire HP234RN GB. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is Huel's official website and social media links?

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Huel's official website is huel.com and has social profiles on LinkedIn.

How much revenue does Huel generate?

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As of November 2024, Huel's annual revenue reached $75M.

What is Huel's NAICS code?

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Huel's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Huel have currently?

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As of November 2024, Huel has approximately 613 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Technology Officer: O. S.Chief Financial Officer: D. D. C.Chief Operations Officer: R. M.. Explore Huel's employee directory with LeadIQ.

What industry does Huel belong to?

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Huel operates in the Food and Beverage Services industry.

What technology does Huel use?

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Huel's tech stack includes PostmanSnowflakeShopifyOpen GraphModule FederationApple PayreCAPTCHAEnvoy.

What is Huel's email format?

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Huel's email format typically follows the pattern of . Find more Huel email formats with LeadIQ.

How much funding has Huel raised to date?

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As of November 2024, Huel has raised $83M in funding. The last funding round occurred on Oct 31, 2023 for $83M.

When was Huel founded?

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Huel was founded in 2015.
Huel

Huel

Food and Beverage ServicesHertfordshire, United Kingdom501-1000 Employees

Nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.

Huel is complete food, simply delivered. 

This means Huel provides you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. We have sold over 400,000,000 meals to over 150 countries.

It’s not just about us, though.

We’re delighted with what Huel has become and how it has helped people. But we’re also delighted with the community that has grown around Huel.

From busy parents to firemen, and tae kwon do champions to world-record holders, mountaineers and tired office workers, our customers are what really make Huel great.

Our online community has become a bustling hub of people dedicated to helping and teaching each other. Whenever we’ve asked for feedback, our customers have responded passionately, meaning we’ve been able to implement many of their great ideas. So to all the Hueligans, thank you for helping make Huel what it is.

Follow us on LinkedIn for the latest job opportunities, business thought leadership and updates from Huel HQ.

Section iconCompany Overview

Headquarters
Huel HQ Tring, Hertfordshire HP234RN GB
Website
huel.com
NAICS Code
722 - Food Services and Drinking Places
Founded
2015
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $83M

    Huel has raised a total of $83M of funding over 3 rounds. Their latest funding round was raised on Oct 31, 2023 in the amount of $83M.

  • $50M$100M

    Huel's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $83M

    Huel has raised a total of $83M of funding over 3 rounds. Their latest funding round was raised on Oct 31, 2023 in the amount of $83M.

  • $50M$100M

    Huel's revenue is in the range of $50M$100M

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