Insights

Expanding Product Line Huel's recent launch of Daily Greens RTD and Black Edition High-Protein Meals indicates a strategic focus on product diversification, providing opportunities to target health-conscious consumers seeking convenient, nutritious options.

Global Community Engagement With an engaged online community and international sales spanning over 150 countries, there is significant potential to expand marketing efforts and develop tailored campaigns for diverse customer segments.

Innovation and Technology Utilizing advanced tech stack tools like Heap and Klarna Checkout, Huel emphasizes seamless customer experience and data-driven marketing, presenting opportunities to enhance digital sales channels and loyalty programs.

Growth in Market Huel's revenue between 50M and 100M USD and recent product launches suggest a company in active growth mode, making it a compelling partner for distribution and retail expansion collaborations.

Sustainability Appeal Huel's minimal environmental impact combined with its nutritional completeness appeals to eco-conscious consumers, opening avenues for eco-friendly product bundles and corporate sustainability partnerships.

Similar companies to Huel

Huel Tech Stack

Huel uses 8 technology products and services including Anaplan, Module Federation, jQuery, and more. Explore Huel's tech stack below.

  • Anaplan
    Corporate Performance Management
  • Module Federation
    Development
  • jQuery
    Javascript Libraries
  • UPS
    Logistics
  • Emarsys
    Marketing Automation
  • PayPal
    Payment Processing
  • hCaptcha
    Security
  • HTTP/3
    Web & Portal Technology

Media & News

Huel's Email Address Formats

Huel uses at least 1 format(s):
Huel Email FormatsExamplePercentage
First.Last@huel.comJohn.Doe@huel.com
40%
First@huel.comJohn@huel.com
20%
First.Last@huel.comJohn.Doe@huel.com
40%

Frequently Asked Questions

Where is Huel's headquarters located?

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Huel's main headquarters is located at Huel HQ, Tring, Hertfordshire HP234RN, GB. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Huel's official website and social media links?

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Huel's official website is huel.com and has social profiles on LinkedInCrunchbase.

What is Huel's NAICS code?

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Huel's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Huel have currently?

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As of October 2025, Huel has approximately 369 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief Technology Officer: O. S.Chief Financial Officer: D. D. C.Chief Operations Officer: R. M.. Explore Huel's employee directory with LeadIQ.

What industry does Huel belong to?

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Huel operates in the Food and Beverage Services industry.

What technology does Huel use?

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Huel's tech stack includes AnaplanModule FederationjQueryUPSEmarsysPayPalhCaptchaHTTP/3.

What is Huel's email format?

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Huel's email format typically follows the pattern of First.Last@huel.com. Find more Huel email formats with LeadIQ.

How much funding has Huel raised to date?

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As of October 2025, Huel has raised $83M in funding. The last funding round occurred on Oct 31, 2023 for $83M.

When was Huel founded?

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Huel was founded in 2015.
Huel

Huel

Food and Beverage ServicesUnited Kingdom201-500 Employees

Nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.

Huel is complete food, simply delivered. 

This means Huel provides you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. We have sold over 400,000,000 meals to over 150 countries.

It’s not just about us, though.

We’re delighted with what Huel has become and how it has helped people. But we’re also delighted with the community that has grown around Huel.

From busy parents to firemen, and tae kwon do champions to world-record holders, mountaineers and tired office workers, our customers are what really make Huel great.

Our online community has become a bustling hub of people dedicated to helping and teaching each other. Whenever we’ve asked for feedback, our customers have responded passionately, meaning we’ve been able to implement many of their great ideas. So to all the Hueligans, thank you for helping make Huel what it is.

Follow us on LinkedIn for the latest job opportunities, business thought leadership and updates from Huel HQ.

Section iconCompany Overview

Headquarters
Huel HQ, Tring, Hertfordshire HP234RN, GB
Website
huel.com
NAICS Code
722 - Food Services and Drinking Places
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $83M

    Huel has raised a total of $83M of funding over 3 rounds. Their latest funding round was raised on Oct 31, 2023 in the amount of $83M.

  • $50M$100M

    Huel's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $83M

    Huel has raised a total of $83M of funding over 3 rounds. Their latest funding round was raised on Oct 31, 2023 in the amount of $83M.

  • $50M$100M

    Huel's revenue is estimated to be in the range of $50M$100M

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