Insights

Expansion into High-Protein Meals Huel Inc. recently launched the Black Edition High-Protein Complete Meal, indicating a focus on expanding product offerings. This presents a sales opportunity to promote this new product line to health-conscious consumers seeking convenient and nutritious meal options.

Key Personnel Changes With the appointment of Stacy Schapira as the Chief People Officer, Huel is making strategic changes to support its global growth. Sales representatives can leverage this leadership shift to establish new partnerships and collaborations based on the company's evolving business priorities.

Financial Stability and Growth Potential Huel's reported revenue of $50-100 million and previous funding of $26 million highlight its financial stability and growth potential. Sales development representatives can use this information to approach Huel as a strong prospect for partnerships, especially in scaling distribution channels and cross-promotional activities.

Competitive Positioning In comparison to similar companies like Soylent and Keto Chow, Huel stands out with a larger employee base and revenue. Sales professionals can emphasize Huel's market strength and customer reach when engaging with potential clients or investors. This competitive advantage enhances Huel's appeal for strategic collaborations.

Tech Stack for Efficiency Huel's tech stack includes tools such as OneTrust, Anaplan, and Klarna Checkout, reflecting a commitment to operational efficiency and customer experience. Sales teams can highlight Huel's technology infrastructure as a selling point to B2B partners, showcasing streamlined processes for order management, payments, and data protection.

Similar companies to Huel

Huel Tech Stack

Huel uses 8 technology products and services including OneTrust, Anaplan, Webpack, and more. Explore Huel's tech stack below.

  • OneTrust
    Cookie Compliance
  • Anaplan
    Corporate Performance Management
  • Webpack
    Development
  • Automizely
    Marketing Automation
  • Heap
    Mobile Analytics
  • Klarna Checkout
    Payment Processing
  • X-XSS-Protection
    Security
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Huel's Email Address Formats

Huel uses at least 1 format(s):
Huel Email FormatsExamplePercentage
First.Last@huel.comJohn.Doe@huel.com
40%
First@huel.comJohn@huel.com
20%
First.Last@huel.comJohn.Doe@huel.com
40%

Frequently Asked Questions

Where is Huel's headquarters located?

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Huel's main headquarters is located at Huel HQ Tring, Hertfordshire HP234RN GB. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Huel's official website and social media links?

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Huel's official website is huel.com and has social profiles on LinkedIn.

How much revenue does Huel generate?

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As of July 2025, Huel's annual revenue reached $75M.

What is Huel's NAICS code?

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Huel's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Huel have currently?

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As of July 2025, Huel has approximately 339 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief Technology Officer: O. S.Chief Financial Officer: D. D. C.Chief Operations Officer: R. M.. Explore Huel's employee directory with LeadIQ.

What industry does Huel belong to?

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Huel operates in the Food and Beverage Services industry.

What technology does Huel use?

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Huel's tech stack includes OneTrustAnaplanWebpackAutomizelyHeapKlarna CheckoutX-XSS-ProtectionX-Content-Type-Options.

What is Huel's email format?

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Huel's email format typically follows the pattern of . Find more Huel email formats with LeadIQ.

How much funding has Huel raised to date?

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As of July 2025, Huel has raised $83M in funding. The last funding round occurred on Oct 31, 2023 for $83M.

When was Huel founded?

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Huel was founded in 2015.
Huel

Huel

Food and Beverage ServicesHertfordshire, United Kingdom201-500 Employees

Nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.

Huel is complete food, simply delivered. 

This means Huel provides you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. We have sold over 400,000,000 meals to over 150 countries.

It’s not just about us, though.

We’re delighted with what Huel has become and how it has helped people. But we’re also delighted with the community that has grown around Huel.

From busy parents to firemen, and tae kwon do champions to world-record holders, mountaineers and tired office workers, our customers are what really make Huel great.

Our online community has become a bustling hub of people dedicated to helping and teaching each other. Whenever we’ve asked for feedback, our customers have responded passionately, meaning we’ve been able to implement many of their great ideas. So to all the Hueligans, thank you for helping make Huel what it is.

Follow us on LinkedIn for the latest job opportunities, business thought leadership and updates from Huel HQ.

Section iconCompany Overview

Headquarters
Huel HQ Tring, Hertfordshire HP234RN GB
Website
huel.com
NAICS Code
722 - Food Services and Drinking Places
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $83M

    Huel has raised a total of $83M of funding over 3 rounds. Their latest funding round was raised on Oct 31, 2023 in the amount of $83M.

  • $50M$100M

    Huel's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $83M

    Huel has raised a total of $83M of funding over 3 rounds. Their latest funding round was raised on Oct 31, 2023 in the amount of $83M.

  • $50M$100M

    Huel's revenue is in the range of $50M$100M

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