Huge Brands

WholesaleUtah, United States11-50 Employees

Huge Brands is a wholesale company based in Salt Lake City, Utah, founded in 1992. It operates as a fully vertical operation that designs, builds brands, sources internationally, and handles in-house production such as screen printing, embroidery, and private labeling, with capabilities including bar coding. The firm serves a broad network across North America, supplying over 2,000 premier resort stores and organizations, including national parks, ski resorts, and rafting operations, as well as notable collaborations with brands and events. Its services target businesses needing customized resort and branded merchandise, providing design, sourcing, production, and private-label solutions to support scalable merchandising programs. In October 2024, the company announced the launch of Beyondemand, described as the world’s first Merchandise as a Service offering. The company sits within the wholesale industry and emphasizes its integrated, end-to-end approach to merchandise production and brand development.

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