Human Interest Email Format

Financial ServicesCalifornia, United States501-1000 Employees

Human Interest is a San Francisco-based financial services company providing retirement savings solutions for small and medium-sized businesses, with a focus on 401(k) and 403(b) plans. The company offers an affordable, full-service platform and provides investment advisory services through Human Interest Advisors, a Registered Investment Adviser. Its model eliminates all 401(k) transaction fees for employers and employees and uses end-to-end technology to address administrative and compliance needs for SMEs. The organization describes its mission as making employer and employee retirement savings more intuitive, affordable, and inclusive, and notes that it has helped thousands of customers open their company’s first retirement plan. Recent activity includes a price match guarantee launched in 2026 and coverage identifying the firm as a competitor to Vestwell in the workplace savings market, with earlier reporting of IPO considerations in 2025.

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