High End Residency Target luxury residential clients and high-net-worth individuals in Manhattan and upscale markets, leveraging Huniford’s proven ability to blend contemporary with traditional to command premium design fees.

Showcase Prestige Leverage recent Kips Bay Decorator Show House involvement and press from Domino to position Huniford as a leading, trend-setting design studio with strong media visibility for client trust and referrals.

Smaller Firm Agility Position the firm’s lean team (2-10 employees) as a boutique advantage for personalized service, faster decision cycles, and curated design conversations that appeal to clients seeking bespoke experiences.

Tech Enabled Highlight the use of modern tech stack (Google Cloud, JSON-LD, Office 365, Adobe Creative Suite) to deliver efficient project management, transparent collaboration, and scalable design workflows for larger residential projects.

Economic Opportunity Target competitors with mid-to-high revenue profiles and expand service offerings or partnerships, given revenue scale in the $25M-$50M range and similar firms’ client bases, to capture share in premium residential design.