Hospitality focus Target venues in hospitality sector such as hotels, resorts, casinos, and assisted living facilities where Hunter Douglas Hospitality already operates, highlighting opportunities for window coverings, custom drapery, and bedding solutions.

Mid market scale With 11-50 employees and revenue in the 10-25M range, pursue mid-market hotel chains and regional properties that require scalable, reliable window treatment programs and ongoing maintenance partnerships rather than large luxury-only deals.

Strong partnerships Leverage existing distribution partnerships and round out the portfolio with complementary manufacturers or accessories (e.g., Ball Chain Manufacturing Co.) to present bundled solutions during procurement cycles for multi-property projects.

Technology enablement Position as a technology-friendly supplier that integrates with AWS-based infrastructure for project management, order tracking, and design customization capabilities to appeal to designers and procurement teams seeking efficient deployment.

Global trust, local delivery Emphasize being part of a global leader with a design-forward heritage while offering responsive nationwide service, enabling proposals to include regional installation timelines, maintenance programs, and post-install support as a differentiator.