Leadership Change HCED recently named a new Executive Director, signaling potential shifts in priorities around business attraction and workforce development. Propose proactive outreach to align with the new leadership on marketing partnerships, sponsorship opportunities, and program services that amplify Huntington County's investment prospects.

Limited Capacity With a small staff, HCED may benefit from outsourced, scalable marketing, CRM support, and project management to increase site-selection lead generation and expansion outreach while controlling costs.

Funding Opportunities As a nonprofit with mid-range revenue, HCED could leverage grant-funded campaigns and sponsorship programs. Propose bundled marketing packages and co-branded communications to attract investment, talent, and regional partnerships.

Market Intelligence HCED focuses on site selection, incentives, and workforce development. Offer data analytics, market intelligence dashboards, and incentive landscape reports to enhance their outreach to firms considering relocation or expansion.

Digital Readiness HCED already uses iCIMS, Google Analytics, and cloud and collaboration tools; propose integrated digital marketing services (SEO, content strategy, paid media) tied to their analytics to quantify impact and attract new partners.