Niche market Target both commercial and residential flooring projects with a focus on athletic, gymnasium, dance, court and stage floors to align with Hur Flooring Co's expert service offerings and tap into facility upgrades and renovations.

Small-team agility Leverage the lean team size to offer personalized service and fast turnaround on remodeling and refinishing projects, while exploring partnerships with larger general contractors for subcontracted flooring work.

Tech-enabled Promote digital capabilities and online convenience to capture leads through the website, cart functionality, and seamless inquiries, while highlighting secure payments, lead capture, and tracking via iCIMS and marketing pixels.

Financial potential Position Hur Flooring as a mid-market flooring provider with revenue in the low to mid seven figures, targeting mid-size commercial projects and multi-site facilities to scale revenue without overextended capacity.

Competitive landscape Differentiate from large incumbents by emphasizing specialized flooring expertise, customized refinishing and recoating services, and flexible engagement models that appeal to schools, gyms, performance venues, and event stages.