Fundraising Optimization With a Squarespace site and built-in commerce capabilities, there is an opportunity to optimize online donations and campaign fundraising through improved donation forms, recurring giving, and campaign landing pages, guided by Google Analytics insights to improve donor conversion and retention.

Outsourced Ops A near-zero headcount makes outsourced admin, marketing, IT, and scheduling support highly attractive. This creates a sales opportunity for managed services, digital marketing, and scheduling integrations to extend the clinic's reach and efficiency.

Local Partnerships Located in Ann Arbor with a community-focused mental health mission, the clinic can grow through partnerships with local hospitals, clinics, universities, and nonprofits to drive referrals, care coordination, and grant-funded programs.

Boutique Positioning As a small non-profit offering therapy, counseling, psychological testing and psychiatry, the center can differentiate on personalized care, flexible scheduling, and family-focused services, with growth potential through program expansion and grant funding.

Analytics Growth The existing tech stack includes Squarespace, Google Analytics and other web tools, presenting opportunities to expand analytics, implement conversion optimization, and leverage digital marketing automation to boost patient inquiries, appointments and donations.