Conventions Focus Capitalize on the hotel's proximity to the Phoenix Convention Center to win convention and corporate group business. Recommend targeted outreach to meeting planners and associations, with attractive room blocks, flexible terms, comprehensive AV and catering packages, and post-event options to capture large-event demand.

Onsite Dining The 2019 multi-million transformation and the on-site Market plus Barrel and Bushel present enhanced guest experiences. Propose partnerships with local vendors for catering, reception events, and experiential dining add-ons for conferences and incentives, plus cross-promotions with the restaurant to drive group dining revenue.

Local Partnerships Leverage the downtown Phoenix location to build partnerships with nearby firms for pre and post-event experiences, shuttle services, and cross-promotions with sports and entertainment venues to create compelling attendee packages and corporate incentive options.

Digital Marketing Leverage the tech stack including Groupon and Google My Business to boost visibility for group and corporate bookings and optimize direct channel distribution. Propose targeted outreach to regional travel managers and a streamlined RFP process to convert inquiries into reservations.

Brand Momentum Hyatt corporate momentum through recent expansion and leadership appointments signals support for growth. Position Hyatt Regency Phoenix as a regional convention hub and pursue cross-property opportunities and broader marketing reach to win more mid-market business.