Growing Craft Portfolio Hydes Brewery has recently launched new seasonal ales, including the Vintage cask ale collection and the release of Hydes Red and a flagship seasonal ale Mullet Over. This indicates a strong focus on expanding its craft beer offerings, creating opportunities for partnerships with suppliers of premium brewing ingredients, specialized packaging, and marketing services targeted at craft beer consumers.

Pubs and Retail Expansion With over 40 managed and tenanted pubs across the North West, Hydes operates a substantial retail footprint that provides multiple touchpoints for point-of-sale products, promotional campaigns, and event sponsorships. Engagement in special menus like Christmas Fayre further highlights opportunities to develop branded merchandise, in-pub promotions, and experiential marketing activities.

Focus on Talent Development Hydes' launch of apprentice bonuses and completion schemes demonstrates a commitment to workforce development, presenting sales opportunities for training providers, equipment suppliers, and employee engagement platforms looking to partner with a family-owned business investing in its future talent.

Seasonal and Event Marketing The company’s recent product launches aligned with seasonal themes such as Christmas and the launch of limited-time products like Mullet Over suggest a strategic emphasis on seasonal marketing. This creates avenues for collaborations with event management, seasonal packaging, and promotional merchandise suppliers aiming to enhance festival and holiday campaigns.

Digital and Brand Presence Hydes uses a diverse tech stack and maintains an active website, indicating a focus on digital marketing and online engagement. There are opportunities to provide digital solutions, content marketing services, or e-commerce integrations to strengthen their online presence and customer engagement channels, especially surrounding new product launches and seasonal campaigns.