Industrial heating focus Target manufacturers and processors in industrial, commercial, and process heating sectors that require custom coil and wire heating elements across varied gauges and alloys, including high-temperature and specialty materials.

Customization potential Leverage their wide range of element geometries and material options (from 000 to 50 gauges, Kanthal, Nichrome, Cronifer, etc.) to offer tailored heating solutions for OEMs and retrofit projects in kilns, ovens, medical equipment, and specialized industrial furnaces.

Mid-market positioning Position Hyndman as a mid-market supplier with $10–$25M revenue and a lean team, ideal for value-based add-ons, stocking programs, and faster lead times versus larger incumbents.

Digital engagement Expand reach through enhanced digital content and SEO around resistance wire products, applications, and success stories; capitalize on their existing tech stack (AWS, PWA, YouTube) for improved product demonstrations and online quoting.

Strategic partnerships Develop partnerships with appliance manufacturers, kilns and process heating users, and distributors who value high-temp, durable heating elements and ceramics components to broaden distribution and after-sales service capabilities.