Hypermedia
Advertising ServicesDubai, United Arab Emirates51-200 Employees
Hypermedia is a Dubai-based advertising services company that operates a large digital out-of-home and retail media network. It is a subsidiary of W Group Holding and focuses on combining media assets with data measurement and AI-enabled targeting to support DOOH campaigns. The network, described as the largest in the UAE, includes placements across the Dubai Metro, other outdoor locations, and retail environments in malls and hypermarkets. In January 2026, the company announced the launch of a real-time programmatic DOOH ecosystem deployed across its network of about 4,000 digital screens, delivering more than 100 million daily impressions across the UAE. Its client base consists of brands seeking broad audience reach through outdoor and retail media channels. The company has established partnerships with various businesses, including Life Pharmacy Group, with Mada Media acting as the authorized concessionaire appointed by the RTA under a concession between Mada Media and RTA, as well as collaborations with Odigo, Kitopi, Ferns N Petals, National Paints, and Falcon Tech Robotics.
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