Hyperquake (Formerly Potion)
Design ServicesNew York, United States11-50 Employees
Hyperquake, formerly Potion, is a Brooklyn-based design services firm offering creative strategy, branding, and experience design. It operates through an Experiences team that builds human-centered environments and extends a two-decade legacy. The firm serves organizations seeking to modernize their brands and deliver engaging experiential programs. In January 2026, Hyperquake announced the appointment of Gabrielle Schweickart as Director, Growth Marketing, Media, and Analytics. This leadership addition reflects the firm’s continuing focus on growth-oriented marketing and analytics within its branding and experience design practice.