Expanding Electric Range Hyundai Portugal offers a diverse electrified vehicle lineup with five different motorization types, presenting a strong opportunity to cross-sell or upsell new electric models to environmentally conscious and tech-savvy customers.

Premium Warranty Appeal With a market-leading seven-year unlimited mileage warranty, Hyundai can attract buyers seeking long-term security, allowing sales teams to emphasize durability and reliability during customer engagements.

Growing SUV Market The launch of models like Kona and the focus on compact and sub-4 metre SUVs align with current market trends, offering sales opportunities in segments experiencing increased demand for versatile and efficient vehicles.

Regional Market Growth Since establishing a presence in Portugal in 1996 and joining the Group Salvador Caetano in 2015, Hyundai has been consolidating its brand, creating a foundation for expanding market share through targeted local marketing and dealership networks.

Technological Innovations Utilizing advanced tech stack components such as Fathom, Segment, and reCAPTCHA indicates Hyundai's emphasis on digital engagement and customer experience—an advantage for digital marketing and technical sales strategies to reach potential customers efficiently.