Mobile integration Opportunity to upsell and cross-sell by promoting the new Mobile SDK that integrates directly with the VP3350 reader, appealing to customers seeking seamless mobile payments and streamlined onboarding.

Partnership leverage Leverage recent partnerships with TRX Services, Datacap Systems, and Orikan Group to approach prospective clients in payments, parking, and digital marketing spaces that could benefit from ID TECH readers and integrated solutions.

NEO 3 platform Highlight the VP3350 and NEO 3 platform heritage to target merchants upgrading to all-in-one mobile payment devices, especially those needing contactless, magstripe, and smart card capabilities.

Security credibility Emphasize PCI AES encryption collaborations (e.g., with Bluefin) to attract security-conscious buyers and financial integrators seeking proven data protection for payment terminals.

Industry expansion Target sectors connected to automation and identification solutions, such as parking, retail subscriptions, and automated data collection, to expand contract opportunities through vertical-specific use cases.